Our Company & Story:
Softrip has a long history in the multi-day tour operator space. In 1997, the original founders, Dani and Tal Pipano, were working at Gate 1 Travel when they recognized a need for a software that would provide innovative automation, communication, and flexibility to the tour operator industry. The father and son duo used their experience at one of the largest worldwide tour operators to create a travel technology that would change the way they did business.
Seeing Softrip’s potential for the wider travel industry amidst changes brought on by shifting customer demands and rapidly expanding technology, Tal and Dani decided to begin selling the previously internal travel technology to external customers. With a team of skilled engineers, they continued to develop the platform to be a best-in-class travel software.
Since then, Softrip has served customers across the globe and has become the most comprehensive and flexible multi-day tour operator software in the industry. The company entered a new era in 2021 when CEO Betsy Harbison took the lead after an acquisition by a group of private investors focused on travel technology.
Today, the team works remotely, with revamped efforts in Customer Success, Sales, Marketing, and Product. With these resources and decades of combined expertise, Softrip will continue to optimize its offerings and reach new customers in the multi-day tour operator space.
