In a strategic move to drive sales and revenue, GOGO Vacations, a leading wholesaler, recognized the untapped potential of group travel for leisure agents. Focusing on the increasing demand for group bookings, GOGO Vacations witnessed a remarkable double-digit year-over-year growth in group business in 2018 and continued success in the years following.
To facilitate and streamline group travel operations, GOGO Vacations forged a partnership with Softrip, unleashing a powerful tool that has revolutionized the group travel booking experience.
The strategic alliance with Softrip not only transformed the group travel booking process but also contributed to the introduction of new and more efficient client offerings, like the self-management of groups at any time. See how they did it in this case study.
